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Rachel Matos


lifestyle blogger, social media director,  speaker, artist

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Rachel Matos


lifestyle blogger, social media director,  speaker, artist

About

Rachel Matos is the founder theArtMuse - an award-winning blog focusing on art and style. She's also the Social Media Director of #WeAllGrow Latina Network, the first influencer marketing agency and go-to conference for Latinas in the digital space. 

After graduating from the School of Visual Arts and pursuing graduate work in Modern Art and Critical Studies at Columbia University, Rachel, an exhibited artist, worked in the museum field for close to seventeen years as a lecturer and education programs curator. The Guggenheim, The Metropolitan, Philadelphia Museum of Art and The Bronx Museum of Arts are just a few of the arts institutions Rachel worked for before moving west and collaborating with the Norton Simon and LACMA.

Her work in audience development and eye for aesthetics has made the transition to social media seamless. She currently lives in LA with her fiance and son, and can also be found on various sites as a writer and photographer or in front of a canvas creating her latest masterpiece. 

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Lifestyle Blogger


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Lifestyle Blogger


theArtMuse is an award-winning blog focusing on art and style known for its beautiful photography, art and less is more approach to the fine art of living. Through the blog, Rachel has worked on many digital and travel campaigns with brands like Neutrogena, Kohl's, KIA and Heifer International, to name a few. 

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Social Media Director


 

 

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Social Media Director


 

 

Social Media Director, #WeAllGrow Latina Network

#WeAllGrow entities are known for their attention to detail and personal hands-on approach. Rachel, the company's first hire in 2011, doesn't take this lightly. She is currently in charge of the company's social media strategy, planning, execution and performance. She works directly with brands, digital influencers, conference sponsors and experts in a multitude of ways that includes producing/directing livestream programs, digital curation, original content and messaging that fit the core and values of the company's business collaborations, the network and loyal community. 

The #WeAllGrow Latina Network creates integrated digital campaigns for megabrands while cultivating Latina digital talent by providing them with business strategies, marketing consulting, and online and offline training and resources to grow their personal brand. The company also founded the acclaimed #WeAllGrow Summit - the must-attend professional conference for Latinas in the digital space. It is an intimate gathering of 450 influencers and is jam packed with a powerful lineup of industry leaders and brand experts. Its success has led to a series of one-day events called #WeAllGrow Cities and Familia, which are designed to foster local collaboration and expand in-person access to the Summit’s compelling content and professional opportunities.

 

 

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Speaker


 

 

 

 

 

 

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Speaker


 

 

 

 

 

 

Speaker

Rachel has an extensive background as a lecturer, and has recently presented as a speaker for a variety of national social media and blogging conferences.

Panel topics include:

ConnectHER - Instagram Stories and Snapchat for Business

BlogHer Tech & Tools: Best Practices for Visual Storytelling 

HPRA, PRSA, BPRS – PR in the digital age

Mom 2.0 2016 – Developing your livestream strategy, delivering quality content and growing your community

PR News Social Media Summit and Visual Storytelling Bootcamp 2016 – How to use Instagram to build your business

#WeAllGrow Summit 2016 – Building a successful collaboration

Alt Summit Winter 2016 – Everything You Need to Know to Become a Periscope and Snapchat Pro

Craft and Hobby Association Mega Show2016 – Working with bloggers

#WeAllGrow Summit (Los Angeles half-day workshop) 2016 –Visual Storytelling and Branding for Instagram (Video)

Alt Summer2016 – Diversity in the Design & Lifestyle blogging/social media world

#WeAllGrow Summit 2015 – Instagram walking workshop

LATISM – iPhone photography workshop

Niche Conference – Great graphic design on a budget and how to effectively manage creatives

Blogalicious – Blogging for Creatives: How artists, designers and DIYers show creative inspiration and tell the stories behind their work

Blissdom – Community leader for designers and creatives

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Artist


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Artist


Rachel started drawing and painting at the age of 3. Her first exhibited work was at the age of 6 for a children's exhibition at the Metropolitan Museum of Art. Since then, her work has been viewed at museums, galleries and events.